01/01/2010

Sainsbury’s

Location: United Kingdom
Products: LED Drivers, TALEXXchain P511


Vibrant saturated orange is the corporate design colour of Sainsbury’s, a leading British supermarket chain. The company supplies high-quality groceries and consumer goods in pleasant surroundings. These high quality standards apply not only for the benefit of customers but are also reflected in the general appearance of Sainsbury’s supermarkets.

The lettering above the entrances to Sainsbury’s supermarkets is absolutely uniformly lit in precisely the company’s unmistakable brand colour, exerting a magnetic attraction on passers-by. In cooperation with signage maker Switch by ASG, Warwick/UK, Tridonic developed a customer-specific solution that fully meets all the requirements stipulated by Sainsbury’s for outstanding appearance. TALEXXchain P511 module chains with orange high-power LEDs in COB technology illuminate the lettering perfectly. Because of colour overlaps the orange on the perspex front of the signage appears much stronger than usual.

Of the 504 supermarkets and 319 convenience stores in the Sainsbury’s TALEXXchain around 60 % have been upgraded to this bright and homogenous lettering. Behind this lettering are around 10,000 TALEXXchain P511 LED module chains from Tridonic together with more than 1,500 matching converter units. And the others will be upgraded in due course because LED expertise from Tridonic is truly impressive.
 

Project data
Owner: Sainsbury’s
Project finalised: 2008
Used equipment: TALEXXchain P511 (around 10,000 pieces),
TALEXXconverter (more than 1,500 pieces)